Lead10 for restaurants · UAE

Restaurant CRM for WhatsApp enquiries, catering orders and regular guests.

Guests ask about the menu, a table for 12 or catering for the office on WhatsApp and Instagram, usually during service. Lead10 answers ad enquiries at once with your menu, routes catering and private dining to the right person, sends the quote they accept and pay by card, and brings guests back with offers. Ordering, reservations and your POS can be connected by our development team.

Built for Restaurants Cafés Catering Bakeries and cloud kitchens
ChatZaatar & Co. Kitchen
Chat 14
AllWhatsAppInstagram
N
Nadine Farah · Orbit TechOffice lunch for 60, Thursday
Y
Yousef Al HammadiTable for 12 on Friday?
C
Clara JensenBirthday cake for Saturday
P
Priya NairLead form · Iftar for 40
S
Samir HaddadDo you have vegan options?
L
Lucy GrantThank you, the mezze was 👌
NNadine Farah From ad: CTWA · Office cateringOrbit Tech · 97150xxxx72New
Today
Hi, do you do catering for an office lunch? 60 people, next Thursday, Business Bay. A few vegetarians.
Auto-reply · this ad's sequence
Yes, we do! Here is our catering menu with per-person packages, including vegetarian and vegan options.
Zaatar-Catering-Menu.pdfPDF · 3.1 MB
Catering-setups.jpgImage · 450 KB
Marco, our catering manager, will send you a quote for Thursday this afternoon.
Type a message, or / for quick replies
Source savedMeta ad · Office catering
New enquiry assigned to Marco RossiRound-robin · WhatsApp · Catering

How it works

From a WhatsApp question to a paid catering order

  1. A guest taps your ad

    Each click-to-WhatsApp or click-to-Messenger ad can send its own instant reply: the menu, food photos and your branch locations, up to 10 messages.

    MenuPhotos
  2. The right person answers

    Catering and private dining go round-robin to your events team; table questions go to a shared queue at each branch, so nobody is pulled off the floor for nothing.

    Catering → MarcoBranch queue
  3. Quote accepted and paid

    Send the catering quote as a PDF the client accepts online, convert it to an invoice and send a card payment link in the chat.

    AcceptedPaid
  4. Guests come back

    WhatsApp campaigns bring back past guests and catering clients, and catering orders are reported to Meta and Google Ads as conversions.

    New menuSent

Catering and private dining

Catering quotes clients accept and pay online

Corporate lunches, iftars and private dinners are your biggest orders. Quote them properly, get them accepted online, and get paid before the day.

  • PDF quotes from your menu items, per person or per tray, with delivery and setup as separate lines.
  • Accepted or declined online, then converted to an invoice in one step.
  • Card payment links in the chat, with receipts and a UAE VAT (FTA) layout.
  • Repeat corporate clients on their own record, with every past order and invoice.
Billing · QuotationZaatar & Co. Kitchen
QUOTATIONQ-2026-0611 · valid until 22 Oct
Client
Orbit Tech · Nadine Farah
Event
Office lunch · Thu 23 Oct, 12:30 · 60 guests
ItemQtyAmount
Levant lunch packageMezze, grills, rice, dessert · per person48AED 4,320.00
Vegetarian packageMezze, falafel, moussaka · per person12AED 960.00
Delivery, setup and service2 staff, 3 hours1AED 450.00
Subtotal
AED 5,730.00
VAT 5%
AED 286.50
Total
AED 6,016.50
Accepted
Nadine FarahAccepted online · 17 Oct, 15:10Pay by card

Orders and events

Catering deliveries and private events on one calendar

The kitchen, the events team and each branch see what is coming: deliveries, private dinners, tastings and quotes to chase.

  • Catering deliveries and private events as calendar events, with reminders by email and in the app.
  • Tasks with checklists for each order: menu, allergies, staff, equipment.
  • Quote expiries and invoices due appear on the calendar automatically.
  • A next follow-up date on every enquiry; missed ones are flagged in red.
CalendarZaatar & Co. Kitchen

Thursday, 23 October

EventsTasksFollow-upsCampaigns
Catering delivery · Orbit Tech60 guests · Business Bay · 12 vegetarianMarco
Task · Iftar menu for Priya Nair40 guests · checklist 2 of 4Hiba
Follow-up · Samir HaddadEngagement dinner quote sent MondayOverdue since 20 Oct
Private dining · Yousef Al HammadiTable for 12 · set menu · JBR branchJBR

Reminder sent to Marco by email and in the app

Friday, 24 October

Campaign · Weekend brunchWhatsApp · 2,860 guestsScheduled

Guest campaigns

Bring guests back with offers they actually read

WhatsApp messages get read; emails often don't. Pick guests from a saved filter, choose an approved template, and add a coupon code that Lead10 answers automatically.

  • Weekend and new-menu offers to guests who asked or ordered in the last 90 days.
  • Coupon codes guests send on WhatsApp or Instagram, with an automatic reply confirming the offer.
  • Anyone who replies STOP is opted out; each person gets at most one marketing campaign every 3 days.
  • Catering reminders to corporate clients before Ramadan and year-end.
Bulk Message · New campaignZaatar & Co. Kitchen

Weekend brunch Template approved

Audience · saved filter "Guests, last 90 days"

Last contactin the last90 days

ANDBranchis one ofJBR, Business Bay

2,860guests match

74 opted out · skipped31 had a marketing message in the last 3 days · skipped
ZZaatar & Co. KitchenBusiness account
Hi Lucy, our new Levantine brunch starts this Friday at JBR. Show code CP-BRUNCH20 for 20% off your table.
Book a table
STOP
Fri 24 Oct · 10:00WhatsApp · GuestsSchedule

Ordering, reservations and POS

WhatsApp ordering, table reservations and your POS, built for your kitchen

Lead10 doesn't include online ordering, table reservations or a till out of the box, and every restaurant needs them a little differently. Our development team builds them around your menu and service, and connects them to Lead10.

Ordering on WhatsApp

The needGuests order by typing their order in a chat, and staff retype it for the kitchen.

What we buildA WhatsApp ordering flow with your menu, cart, card payment link and kitchen ticket; each order is recorded on the guest in Lead10.

WhatsApp menuPaymentKitchen + Lead10

Table reservations with deposits

The needBookings come by phone, DM and WhatsApp, and no-shows cost you busy tables.

What we buildOnline reservations with your table plan, deposits for large tables and WhatsApp confirmations and reminders, with each guest saved in Lead10 for campaigns.

ReservationsWhatsApp reminderLead10

POS spend on every guest

The needYou don't know who your best guests are, because their spend is only in the till.

What we buildA connection from your POS that adds visits and spend to each guest in Lead10, so VIP offers and win-backs go to the right people.

POSGuest spendLead10 campaigns

Also built for restaurantsLoyalty appQR menus with feedbackDelivery order syncMulti-branch dashboard

Connect it yourself

Lead10's REST API and signed webhooks, with developer documentation, on plans with API access. Your developer sends records in and gets an event the moment something changes.

  • REST API
  • Signed webhooks
  • Developer docs

Or let our developers build it

The team that builds Lead10 also builds custom software: connections to the systems you already use, customer portals, mobile apps and complete systems built from scratch around your process.

  • Integrations
  • Portals
  • Mobile apps
  • Built from scratch

Every business works differently. Tell us how yours runs; every project is scoped and priced after a discovery call.

Discuss your requirements

Also in Lead10

Everything else the restaurant runs on

Welcome and return messages

An automatic welcome on the first message with your menu link, and a different one when a regular comes back.

AI replies during service

Switch on AI auto-reply for a chat so menu and opening-hours questions get answered while the team is busy. Available on plans with AI.

Several branches

Run each branch as its own company on plans that include them, with its own number, team and guests.

Expenses and profit

Record expenses with receipts and see profit and loss for catering and events.

Arabic, right to left

The web app in Arabic with a right-to-left layout.

Managers on the floor

The free Android app: the inbox with photos and voice notes, enquiries and today's events. Mobile app

In short

What is Lead10 for restaurants?

Lead10 is a CRM for restaurants, cafés, caterers and cloud kitchens in the UAE. It collects guest messages from WhatsApp, Instagram, Messenger, Facebook Lead Ads, website forms and email into one inbox, sends ad enquiries your menu instantly, and routes catering, private dining and branch questions to the right people.

Catering and private dining are quoted, accepted online and paid by card link, and past guests are brought back with WhatsApp campaigns and coupon codes. Online ordering, table reservations and POS connections can be built by our development team.

FAQ

Restaurant CRM: common questions

What does a CRM do for a restaurant?

It makes sure no WhatsApp or Instagram question goes unanswered, turns catering and private dining enquiries into paid orders, and brings guests back. Lead10 does this around WhatsApp, where UAE guests ask first.

Does Lead10 take table reservations?

Not out of the box. Our development team can build online reservations with deposits and WhatsApp reminders, connected to Lead10 so every guest is saved for campaigns.

Can guests order food on WhatsApp?

Out of the box, your team takes orders in the chat and sends a card payment link. Our development team can build a full WhatsApp ordering flow with your menu, cart and kitchen tickets.

Does Lead10 connect to our POS?

Not out of the box. Our team can connect your POS so visits and spend appear on each guest in Lead10.

Can we send offers with coupon codes?

Yes. Send a WhatsApp campaign with an approved template and a coupon code; guests who send the code back get an automatic reply confirming the offer.

How much does Lead10 cost for a restaurant or caterer?

Plans are priced in AED per month or year, and you can start with a free trial. The pricing page shows what each plan includes.

Every unanswered message is a table or a tray you lost.

Answer in seconds, quote catering the same day, and bring guests back every week.