On Meta's official WhatsApp Cloud API, connected directly with no reseller. Click-to-WhatsApp ads included.
Lead10 for real estate · UAE
Real estate CRM for UAE agencies, built around WhatsApp.
Buyers and tenants message you from your Meta ads, Instagram, your website and WhatsApp. Lead10 puts them all in one inbox, answers ad enquiries at once with the brochure and the location, hands each prospect to the next agent, and keeps every viewing and follow-up on one calendar. When a deal moves forward, Meta and Google hear about it, so your ads find more real buyers.
Enquiries from
WhatsApp
Instagram
Lead Ads
Website
Chat 3
AllWhatsAppInstagram
M
Mariam Al SuwaidiIs the 2BR in JVC still…
R
Rahul MehtaThursday 11am works
F
Fatima ZahraCan we see it with the pool?
J
James WhitfieldLead form · Ranches rentals
O
Omar HaddadWhat's the rental yield?
E
Elena PetrovaWebsite form · Dubai Hills
M
Mariam Al Suwaidi From ad: CTWA · JVC 2BR launch97150xxxx42
New
Today
Hi! Is the 2-bedroom in JVC still available? What's the payment plan?
Auto-reply · this ad's sequence
Thanks for asking about Cedarline Residences, JVC. Here are the brochure and the 60/40 payment plan.
Cedarline-Residences-JVC.pdfPDF · 2.4 MB
Show flat · Cedarline sales centre, JVC
Aisha from our team will follow up with you here shortly.
Type a message, or / for quick replies
Source savedMeta ad · JVC 2BR launch
New prospect assigned to Aisha RahmanRound-robin · WhatsApp · Harbourline Sales
Where property enquiries come from
Every enquiry lands in one inbox, with the ad that brought it
Your agents stop juggling personal phones, Instagram logins and a shared email. Each new conversation becomes a prospect automatically, and Lead10 records where it came from: the click-to-WhatsApp ad, the Instagram or Messenger ad, the Lead Ads form, or the UTM tags on your website form.
Instagram DMs
Messages about your listings and reels, answered from the same inbox as WhatsApp.
Messenger
Facebook page messages and click-to-Messenger ads, with the ad recorded on the prospect.
Facebook Lead Ads
Instant-form answers (budget, area, move-in date) pulled in as soon as the form is sent.
Website forms
An embeddable enquiry form, with optional WhatsApp or email code check to stop fake numbers.
Your company and personal mailboxes, in the same inbox and assigned the same way.
How it works
From ad tap to viewing booked, without anyone copying numbers
-
A buyer taps your ad
Each click-to-WhatsApp or click-to-Messenger ad can have its own instant reply: up to 10 messages, including the brochure PDF, floor-plan images, a video tour and the show-flat location.
Brochure.pdfShow flatTour -
The right agent gets it
Lead10 creates the prospect and assigns it by round-robin between that number's agents, to one named agent, or to a shared queue. If the same buyer writes again about another listing, it joins their existing record.
Round-robin → AishaNo duplicate -
The agent qualifies and books the viewing
Budget, bedrooms and community go into your own fields. The viewing goes on the calendar with a reminder, and a next follow-up date is set and flagged if it's missed.
Viewing · Thu 11:00Follow-up Sat -
Your ads learn who buys
When a prospect reaches Viewing booked, Offer made or Deal closed, Lead10 reports it to Meta and Google Ads as a conversion, so the next budget goes to people like your real buyers.
SentSent
Prospects and pipeline
A pipeline that speaks real estate
Switch Lead10 to the real estate vocabulary and your team sees Prospects instead of Leads, next to your Clients. Or rename the labels to the words your agency already uses.
- Your own stages: New, Contacted, Viewing booked, Offer made, Deal closed, plus lost and junk. List or Kanban board.
- Your own fields for budget, bedrooms, community, ready or off-plan, on plans that include custom fields.
- Saved filters such as "off-plan buyers over AED 2M in Dubai Hills", shared with the team and reused for campaigns.
- Bring your database from Excel or CSV. Re-importing updates existing prospects with the same email.
Prospects412 open · 38 new this week
Advanced Filter New ProspectSearch by name, phone, email or community…
NameSourceStageAgentFollow-up
Mariam Al Suwaidi2BR · JVC · off-plan · AED 1.6MJVC 2BR launchNewARToday
Fatima Zahra4BR villa · Palm Jumeirah · cashPalm villas adViewing bookedDCThu 16:30
Rahul Mehta1BR · Dubai Marina · investorInstagramViewing bookedPNThu 11:00
Elena PetrovaTownhouse · Dubai Hills · AED 4.2MWebsite formOffer madeYAFri
James Whitfield3BR villa to rent · Arabian RanchesRentals formContactedDCOverdue · 14 Oct
Omar HaddadStudio · Business Bay · rental yieldMessengerContactedARSat
+44 7xxx · "price??"No reply after auto-replyJVC 2BR launchJunkAR-
Agents come and go
Your buyer database stays with the agency
Agents can chat, send brochures, book viewings and close deals from Lead10 without needing the buyer's full number. You decide who sees what.
- Masked numbers and emails for staff without permission, for example 97155xxxx18.
- Own chats only: agents see the conversations assigned to them unless you allow them to view all.
- Import and export can be switched off or limited by role.
- Roles from 250+ permissions, with access by department and by branch, and two-step sign-in.
F
Viewing booked
InboxConvert to Client
Fatima Zahra
4BR villa · Palm Jumeirah · cash buyerContact information
- 97155xxxx18
- fa****@gmail.com
Full contact details are hidden for your role.
Requirements
- Budget
- AED 9,800,000
- Bedrooms
- 4+
- Community
- Palm Jumeirah
- Type
- Ready villa · cash
Prospect info
- Channel
- WhatsApp · Harbourline Sales
- Source
- Ad · Palm villas
- Agent
- Daniel Costa
- Value
- AED 9.8M
- Follow-up
- Thu 16 Oct
Note · Wants a pool and a beach-facing plot. Viewing Frond G villa Thu 16:30, husband joining.Daniel Costa · 2 days ago
Viewings and follow-ups
Every viewing and every follow-up on one calendar
Agents see their day: viewings, callbacks, tasks and the follow-ups they promised. Nothing depends on someone's memory or a personal phone.
- A next follow-up date on every prospect; missed ones are flagged in red on the list and the calendar.
- Reminders for viewings and tasks by email and in the app.
- Notes, files, tasks and reminders on each prospect's timeline, so a colleague can pick it up.
- Scheduled campaigns on the same calendar, so launch-day messages don't clash with viewings.
Thursday, 16 October
EventsTasksFollow-upsCampaignsViewing · Rahul Mehta1BR, Marina Gate 1 · bring the key from the conciergePriya
Follow-up · James WhitfieldSend the two Arabian Ranches optionsOverdue since 14 Oct
Task · Offer letter for Elena PetrovaDubai Hills townhouse · AED 4.2MYousef
Viewing · Fatima ZahraFrond G villa, Palm JumeirahDaniel
Reminder sent to Daniel by email and in the app
Saturday, 18 October
Campaign · Dubai Hills launchWhatsApp · 312 prospectsScheduled
Ads that find buyers
Stop paying Meta and Google for "price??" leads
A junk enquiry costs the same as a serious buyer. Lead10 tells the ad platforms which prospects went somewhere, so they can find more people like them.
- Three stages, your statuses: map qualified, converted and won to Viewing booked, Offer made and Deal closed.
- Sent automatically to Meta (Conversions API) and Google Ads when an agent changes the stage, from the web or the app.
- Real values: a fixed amount, the deal value, or a percentage of a product's price.
- Ads Manager shows your Google and Meta campaign results, and every prospect shows the ad it came from.
Conversion stages
Reported when a prospect reaches the stageQualifiedAd platform stageViewing bookedFixed · AED 500
ConvertedAd platform stageOffer madeDeal value
WonAd platform stageDeal closedDeal value
Meta Conversions APIGoogle Ads
- Fatima Zahra → Viewing bookedMeta ✓ Google ✓
- Elena Petrova → Offer madeMeta ✓ Google ✓
- Rahul Mehta → Viewing bookedMeta ✓
Launches and new listings
Tell the right buyers on launch day
Pick prospects from a saved filter, choose an approved WhatsApp template, and Lead10 fills in each person's name and details. Send now, schedule it, or repeat it every week. Replies come back to the shared inbox.
- The filter is re-read on every run, so new prospects who match are included.
- Anyone who replies STOP is opted out and never messaged again.
- One marketing campaign per person every 3 days, and campaigns pause if Meta flags the number.
- Email too, through your own Brevo or Mailchimp account.
Bulk WhatsApp follows Meta's rules: marketing messages use templates Meta has approved.
Dubai Hills launch Template approved
Audience · saved filter "Dubai Hills buyers 2M+"
Budgetis at leastAED 2,000,000
ANDCommunitycontainsDubai Hills
ANDStageis notLost
312prospects match
14 opted out · skipped
6 had a marketing message in the last 3 days · skipped
HHarbourline PropertiesBusiness account
Hi Mariam, Park Views by the Dubai Hills park launches this Saturday. Payment plans from 10% down for 2BR and up. Reply YES and Aisha will send the floor plans.
YES, send floor plans
STOP
Sat 18 Oct · 10:00WhatsApp · Harbourline SalesSchedule
Between viewings
The whole pipeline in the agent's pocket
The free Lead10 Android app goes where your agents go: the car, the show flat, the site visit.
- One inbox for WhatsApp, Instagram, Messenger and email, with a push notification for every new message.
- Send the brochure from the viewing: photos, videos, documents, voice notes and the location.
- Change the stage on the spot. It reaches Meta and Google as a conversion, same as on the web.
- Today's viewings and tasks, prospects with value, source and agent, and the ad results.
Android only for now. More about the mobile app
10:52
Leads
OpenWonLostAll
M
Mariam Al SuwaidiAED 1.6M
F
Fatima ZahraAED 9.8M
R
Rahul MehtaAED 1.1M
E
Elena PetrovaAED 4.2M
Custom solutions
Portals, listings and owners, connected to Lead10
Every agency sells differently: off-plan launches, secondary sales, leasing, holiday homes. Lead10 covers the day-to-day out of the box. For everything specific to how you work, connect it through the API or have our developers build it.
Connect it yourself
Lead10's REST API and signed webhooks, with developer documentation, on plans with API access. Your developer sends records in and gets an event the moment something changes.
- REST API
- Signed webhooks
- Developer docs
Or let our developers build it
The team that builds Lead10 also builds custom software: connections to the systems you already use, customer portals, mobile apps and complete systems built from scratch around your process.
- Integrations
- Portals
- Mobile apps
- Built from scratch
Portal enquiries as real prospects
The needListing portals email each enquiry from their own address, so the buyer's details sit inside the email body.
What we buildA parser that reads each portal email, creates the prospect with the buyer's name, number and listing reference, and assigns it like any other enquiry.
Portal emailParserLead10Agent
Live off-plan inventory for launches
The needOn launch day, agents need to know which units are still free before they promise one.
What we buildAn inventory board built from the developer's price lists, with units held and released from the prospect's record in Lead10.
Price listInventory boardLead10
An owner portal for landlords
The needLandlords keep asking how many viewings and offers their property has had.
What we buildA portal where each owner sees the viewings, feedback and offers on their property, pulled from Lead10.
Lead10Owner portalLandlord
Also built for agenciesTenancy contracts signed onlineTenancy renewal remindersCommission split calculatorWebsite listings with enquiry tracking
Every business works differently. Tell us how yours runs; every project is scoped and priced after a discovery call.
Discuss your requirementsAlso in Lead10
Everything else an agency runs on
Welcome and return messages
An automatic welcome on a buyer's first message, and a different one when they come back after a quiet spell.
AI replies while agents are out
Switch on AI auto-reply for a chat so questions get answered during viewings and after hours. Available on plans with AI.
Commission invoices with UAE VAT
Quotes signed online, invoices in a UAE VAT (FTA) layout, card payment links, and sync to Zoho Books or Wafeq.
Arabic, right to left
The web app in Arabic with a right-to-left layout, for agents who prefer it.
Several branches, one account
Run more than one company or branch on plans that include them, and give each agent access to the branches they work in.
Dashboards
Prospect funnel, pipeline, sources, inbox overview and open tasks per agent, for today, this month or any range.
In short
What is Lead10 for real estate?
Lead10 is a CRM for real estate agencies in the UAE that works around WhatsApp. It collects enquiries from WhatsApp, Instagram, Messenger, Facebook Lead Ads, website forms and email into one shared inbox, turns each new conversation into a prospect, and assigns it to an agent automatically.
Agents qualify buyers and tenants in the chat, book viewings on a shared calendar and set follow-up dates that are flagged when missed. When a prospect reaches a viewing, an offer or a closed deal, Lead10 reports it to Meta and Google Ads as a conversion. Contact details can be masked by role, so the database stays with the agency.
FAQ
Real estate CRM: common questions
What does a real estate CRM do?
It keeps every buyer, tenant and landlord enquiry in one place, with who is handling it, what they're looking for, and what happens next. For a UAE agency that mostly means WhatsApp: Lead10 puts every WhatsApp, Instagram and ad enquiry in a shared inbox, assigns it to an agent, and tracks it through viewings and offers to a closed deal.
Does Lead10 connect to Property Finder, Bayut or Dubizzle?
Not out of the box. If the WhatsApp number on your listings is connected to Lead10, buyers who message it from a listing arrive in the inbox like any other chat and become prospects. For portal enquiry emails, our development team can build a connection that turns each one into a prospect with the buyer's details. You can also import prospects from Excel or CSV, or, on plans with API access, send them in through the Lead10 API.
Can agents see each other's prospects?
Only if you allow it. By default agents see the conversations assigned to them, and roles decide whether someone sees their own records or everyone's. You can also limit access by branch or department.
Can I stop an agent leaving with our client list?
You can make it much harder. Staff without permission see masked phone numbers and emails, import and export can be switched off by role, and agents can still chat, send brochures and book viewings without the full number.
Is it the official WhatsApp Business API?
Yes. Lead10 connects to Meta's official WhatsApp Cloud API directly, with no reseller in between. Message templates are created in Lead10, submitted to Meta for approval and synced back.
How much does Lead10 cost for a real estate agency?
Plans are priced in AED per month or year, and you can start with a free trial. The pricing page shows what each plan includes.
Your next buyer is already typing on WhatsApp.
Make sure they get the brochure in seconds and an agent right away.