Lead10 for hotels · UAE

Hotel CRM for direct bookings, groups and returning guests.

Guests who message you directly don't pay a commission. Lead10 answers ad enquiries at once with your offer and room tour, sends them to your reservations team, and turns group stays, meetings and events into proposals the client signs online. Past guests hear about your next offer, and our developers connect your booking engine and PMS so rates, availability and stays flow into Lead10.

Built for Boutique and city hotels Resorts Holiday homes Serviced apartments
ChatPalmshore Boutique Hotel
Chat 9
AllWhatsAppInstagram
D
Dimitri AntonovStaycation 7 Nov, sea view?
E
Elevate PharmaWebsite form · Offsite, 25 rooms
H
Huda BakrDo you allow pets?
S
Sophie LaurentLate checkout tomorrow?
W
Wanderlust DMCRe: group rates for March
M
Majid Al KetbiLead form · Wedding venue
DDimitri Antonov From ad: CTWA · Staycation offer97150xxxx29New
Today
Hi, staycation for 2 nights from 7 November, 2 adults and 1 child, sea view if possible. Is breakfast included?
Auto-reply · this ad's sequence
Thank you for choosing Palmshore! Here is our staycation offer: breakfast, late checkout and kids stay free.
Staycation-offer-November.jpgImage · 340 KB
Sea-view room tourVideo · 0:40
Our reservations team will confirm availability and your best rate here shortly.
Type a message, or / for quick replies
Source savedMeta ad · Staycation offer
New enquiry in the Reservations queueShared queue · WhatsApp · Reservations

How it works

From an Instagram ad to a direct booking, and back next year

  1. A guest taps your ad

    Each click-to-WhatsApp or click-to-Messenger ad can send its own instant reply: the offer, a room tour video and your location, up to 10 messages.

    OfferRoom tour
  2. Reservations or sales picks it up

    Leisure enquiries go to a shared reservations queue; groups, meetings and weddings go round-robin to your sales team. Returning guests land on their record.

    ReservationsGroups → Elena
  3. Proposal signed, deposit paid

    Send group and event proposals as PDFs the client signs online, then invoice the deposit with a card payment link.

    SignedDeposit
  4. Guests come back

    Repeat-stay campaigns go to past guests on WhatsApp and email, and direct bookings are reported to Meta and Google Ads as conversions.

    Welcome backSent

Groups, meetings and events

Group and event proposals clients sign online

Corporate offsites, weddings and tour groups are your biggest bookings. Quote rooms, meeting space and food on one proposal, get it signed, and collect the deposit.

  • PDF proposals with rooms, meeting rooms, food and extras as separate lines, in your own layout.
  • Signed or declined online, then converted to a deposit invoice in one step.
  • Card payment links with receipts, in a UAE VAT (FTA) layout.
  • Proposal expiry dates on the calendar, so sales follows up before the dates are released.
Billing · ProposalPalmshore Boutique Hotel
PROPOSALP-2026-0233 · valid until 31 Oct
Prepared for
Elevate Pharma · offsite
Dates
4 to 6 February 2027 · 25 guests
ItemQtyAmount
Deluxe room, sea viewBed and breakfast · per night50AED 42,500.00
Meeting room, full dayScreen, sound, Wi-Fi2AED 7,000.00
Day delegate packageTwo coffee breaks and lunch · per person50AED 9,750.00
Subtotal
AED 59,250.00
Fees and VAT
As per invoice
Total
AED 59,250.00 + fees
Signed
Farah SiddiquiSigned online · 17 Oct, 13:55Invoice deposit (30%)

Sales calendar

Site inspections, group arrivals and option dates on one calendar

Hotel sales runs on dates: site inspections, option dates, arrivals and deposits due. Lead10 puts them next to every follow-up.

  • Site inspections and tastings as calendar events, with reminders by email and in the app.
  • Proposal expiries and invoices due appear on the calendar automatically.
  • Tasks with checklists for each group: rooming list, dietary needs, transfers.
  • A next follow-up date on every enquiry; missed ones are flagged in red.
CalendarPalmshore Boutique Hotel

Tuesday, 21 October

EventsTasksFollow-upsQuote expiry
Site inspection · Elevate PharmaMeeting rooms and sea-view roomsElena
Wedding tasting · Majid Al KetbiBeach terrace · 180 guestsElena
Task · Rooming list from Wanderlust DMCMarch group · checklist 1 of 3Ahmed
Follow-up · Huda BakrLong stay, 3 weeks · rate sentOverdue since 18 Oct

Reminder sent to Elena by email and in the app

Friday, 31 October

Option date · Elevate PharmaProposal expires · 50 room nightsElena

Returning guests

Bring past guests back without paying commission

A guest who books direct a second time is your most profitable guest. Pick them from a saved filter, choose an approved WhatsApp template, and send your offer.

  • Welcome-back offers to guests who stayed last season, sent before the dates sell out.
  • Long-weekend and holiday packages to families, couples or corporate guests.
  • Anyone who replies STOP is opted out; each person gets at most one marketing campaign every 3 days.
  • Email too, through your own Brevo or Mailchimp account.
Bulk Message · New campaignPalmshore Boutique Hotel

Welcome back · winter Template approved

Audience · saved filter "Stayed last winter"

Last staybetween1 Nov 2025 – 31 Mar 2026

ANDBookedisDirect

1,430guests match

46 opted out · skipped12 had a marketing message in the last 3 days · skipped
PPalmshore Boutique HotelBusiness account
Hi Sophie, it was lovely having you with us last February. Book direct this winter and enjoy 15% off, breakfast and late checkout.
See dates and rates
STOP
Tue 28 Oct · 11:00WhatsApp · ReservationsSchedule

Booking engine and PMS integration

Your booking engine and property management system, talking to Lead10

Lead10 doesn't replace your booking engine or PMS. Our development team connects them, so reservations, stays and guest profiles flow into Lead10, and guests can book and pay direct from WhatsApp.

Connect it yourself

Lead10's REST API and signed webhooks, with developer documentation, on plans with API access. Your developer sends records in and gets an event the moment something changes.

  • REST API
  • Signed webhooks
  • Developer docs

Or let our developers build it

The team that builds Lead10 also builds custom software: connections to the systems you already use, customer portals, mobile apps and complete systems built from scratch around your process.

  • Integrations
  • Portals
  • Mobile apps
  • Built from scratch

Direct booking from WhatsApp

The needReservations agents check availability in one system and type rates into the chat.

What we buildLive rates and availability from your booking engine in the chat, a card payment link, and the reservation created in your PMS and on the guest in Lead10.

Booking engineWhatsApp + paymentPMS + Lead10

Guest journey messages

The needPre-arrival, check-in and post-stay messages are sent by hand, or not at all.

What we buildMessages on approved templates triggered by PMS events: pre-arrival details, a welcome on check-in, a thank-you and review request after checkout.

PMS eventLead10WhatsApp

Guest profiles for campaigns

The needGuest history sits in the PMS, so campaigns go to everyone or no one.

What we buildStays, spend and preferences synced into Lead10, so welcome-back offers reach the right guests at the right time.

PMS staysGuest profileLead10 campaign

Also built for hotelsUpsell offers before arrivalDigital registration cardsReview requestsHoliday-home owner portal

  1. 01DiscoverWe map your systems, channels and guest journey.
  2. 02DesignWe agree which connections and flows to build.
  3. 03BuildWe build and test them on a live property.
  4. 04SupportWe monitor and support them every day.

Every business works differently. Tell us how yours runs; every project is scoped and priced after a discovery call.

Discuss your requirements

Also in Lead10

Everything else the hotel runs on

Welcome and return messages

An automatic welcome on the first message, and a different one when a past guest comes back.

AI replies at night

Switch on AI auto-reply for a chat so late-night questions about rooms and facilities get an answer. Available on plans with AI.

Audiences for ads

Past guests pushed to Google and Meta as customer lists, with Meta lookalikes.

Several properties

Run each property as its own company on plans that include them, with its own team and guests.

Arabic, right to left

The web app in Arabic with a right-to-left layout.

Sales on the move

The free Android app: the inbox, enquiries, today's inspections and tasks. Mobile app

In short

What is Lead10 for hotels?

Lead10 is a CRM for hotels, resorts, holiday homes and serviced apartments in the UAE. It collects direct enquiries from WhatsApp, Instagram, Messenger, Facebook Lead Ads, website forms and email into one inbox, sends ad enquiries your offer instantly, and routes leisure guests to reservations and groups to sales.

Sales sends group and event proposals clients sign online and invoices deposits with card links, and past guests are brought back with WhatsApp and email campaigns. Our development team connects Lead10 to your booking engine and property management system.

FAQ

Hotel CRM: common questions

What does a CRM do for a hotel?

It turns direct enquiries into bookings, wins group and event business, and brings past guests back without commission. Lead10 does this around WhatsApp and Instagram, where guests ask before they book.

Does Lead10 replace our PMS or booking engine?

No. Lead10 handles enquiries, sales, proposals and campaigns. Our development team connects your booking engine and PMS so rates, reservations and stays flow into Lead10.

Can guests book and pay on WhatsApp?

Out of the box, your team confirms the booking in the chat and sends a card payment link. A full booking flow with live rates and availability can be built by our team.

Can Lead10 send pre-arrival and post-stay messages?

With a PMS connection built by our team, yes: messages on approved templates are triggered by arrivals and checkouts. Without it, you can send campaigns to saved filters of guests.

How do we handle groups and events?

Send proposals with rooms, meeting space and food as a PDF the client signs online, then invoice the deposit with a card payment link.

How much does Lead10 cost for a hotel or holiday-home company?

Plans are priced in AED per month or year, and you can start with a free trial. The pricing page shows what each plan includes.

Every direct booking is commission you keep.

Answer in seconds, quote groups the same day, and bring past guests back direct.