Lead10 for gyms and studios · UAE

Gym CRM that turns Instagram enquiries into paying members.

People ask about trials and prices on Instagram and WhatsApp, then go quiet. Lead10 sends ad enquiries your timetable and studio tour at once, hands each one to a coach, books the trial, and charges the membership by card every month. Members who drift away hear from you, and Meta and Google learn which ads bring people who join.

Built for Gyms Boutique studios Yoga and Pilates Martial arts and PT
ChatPulse Lab Fitness
Chat 11
AllWhatsAppInstagram
S
Sana QureshiIs the free trial still on?
M
Mark DaviesReformer for beginners?
L
Lea FischerLoved the HIIT class!
O
Omar KhalifaLead form · Personal training
J
Jasmine OrtizWebsite form · Corporate rate
R
Rohan IyerCan I freeze for 3 weeks?
SSana Qureshi From ad: CTWA · Free trial week97152xxxx81New
Today
Hi! Is the free trial week still on? I'd like to try HIIT and reformer, evenings after 7.
Auto-reply · this ad's sequence
Yes, it is! Here is this week's timetable. Evening classes are highlighted.
Timetable-this-week.jpgImage · 340 KB
A 30-second tour of the studioVideo · 0:30
Coach Maya will book your first class here in the morning.
Type a message, or / for quick replies
Source savedMeta ad · Free trial week
New enquiry assigned to Maya TorresRound-robin · WhatsApp · Membership team

How it works

From a trial enquiry to a monthly member

  1. Someone taps your ad

    Each click-to-WhatsApp or click-to-Messenger ad can send its own instant reply: the timetable, a studio tour video and directions with parking, up to 10 messages.

    TimetableTour
  2. A coach follows up

    Lead10 assigns the enquiry by round-robin between your membership team, to one coach or to a shared queue. Former members land on their old record.

    Round-robin → MayaFormer member
  3. Trial booked and followed up

    The trial goes on the calendar with a reminder for your team, and a follow-up date makes sure every trialist gets a call-back after their class.

    Trial · Tue 19:30Follow-up
  4. Membership charged monthly

    Sell the membership as a subscription charged to their card every month. Trial booked, attended and joined are reported to Meta and Google Ads as conversions.

    Auto-collectSent

Memberships and class packs

Sell memberships and class packs online

Members buy class packs in the portal and pay monthly memberships automatically. You see who has paid, whose card failed and whose membership ends this month.

  • Members buy packages in the portal, signing in with an email code or a WhatsApp message.
  • Monthly memberships as subscriptions, charged by card automatically and paused when a payment fails.
  • Pause, resume or cancel a membership, with renewal reminders and your own cancel rules.
  • One-time joining fees added to the first invoice.
Member portalLea Fischer

Memberships and packsPulse Lab Fitness · JLT

My invoices
UnlimitedAll classes · monthlyAED 699 / monthCard charged monthlyBuy package
10-class packAny class · 3 monthsAED 1,200Save AED 300
Reformer 88 reformer classesAED 1,040Use within 2 months
InvoiceAmountStatus
INV-2026-1184Trial week → 10-class packAED 1,200.00Paid

Ads that find members

Find people who join, not just people who click 'free trial'

Free-trial ads bring plenty of enquiries; the question is who joins. Lead10 tells Meta and Google what happened after the message.

  • Three stages, your statuses: map qualified, converted and won to Trial booked, Trial attended and Member.
  • Sent automatically to Meta (Conversions API) and Google Ads when a coach changes the stage, from the web or the app.
  • Real values: a fixed amount per stage, or the membership value.
  • Customer lists of your members, refreshed on a schedule, pushed to Meta and Google, with Meta lookalikes.
Ad Campaigns · ConversionsPulse Lab Fitness

Conversion stages

Reported when an enquiry reaches the stage
QualifiedAd platform stageTrial bookedFixed · AED 50
ConvertedAd platform stageTrial attendedFixed · AED 150
WonAd platform stageMemberDeal value
Meta Conversions APIGoogle Ads
  • Sana Qureshi → Trial bookedMeta ✓ Google ✓
  • Lea Fischer → MemberMeta ✓ Google ✓
  • Mark Davies → Trial attendedMeta ✓

Win-backs

Bring lapsed members back before they forget you

Members rarely cancel loudly; they just stop coming. Pick them from a saved filter, choose an approved WhatsApp template, and repeat it monthly: the filter is re-read on every run.

  • Lapsed members whose membership ended or paused in the last 90 days.
  • Trialists who never joined, with a reason to come back.
  • Anyone who replies STOP is opted out; each person gets at most one marketing campaign every 3 days.
  • Email too, through your own Brevo or Mailchimp account.
Bulk Message · Recurring campaignPulse Lab Fitness

We miss you · lapsed members Template approved

Audience · saved filter "Lapsed 90 days"

Membership statusisLapsed

ANDMembership endedin the last90 days

126people this month

7 opted out · skippedFilter re-read on every run
PPulse Lab FitnessBusiness account
Hi Rohan, we miss you at Pulse Lab! Come back this month and your first two weeks are on us. Your favourite HIIT class is still Tuesdays at 7.
Book a class
STOP
Monthly · 15th at 17:00WhatsApp · MembershipSave

Custom solutions

Class booking, check-in and a members app, built for your studio

Studios run on schedules, check-ins and their own member experience. We build those pieces and connect them to Lead10, so trials, visits and payments all show up on the member.

Connect it yourself

Lead10's REST API and signed webhooks, with developer documentation, on plans with API access. Your developer sends records in and gets an event the moment something changes.

  • REST API
  • Signed webhooks
  • Developer docs

Or let our developers build it

The team that builds Lead10 also builds custom software: connections to the systems you already use, customer portals, mobile apps and complete systems built from scratch around your process.

  • Integrations
  • Portals
  • Mobile apps
  • Built from scratch

Class booking with waitlists

The needMembers want to book classes and join waitlists themselves, and trialists need a slot without a back-and-forth chat.

What we buildClass booking on your website and app, with capacity and waitlists; a trial booking creates the enquiry in Lead10 and attendance moves its stage.

Class bookingLead10Conversion

Check-in that spots drop-off

The needYou only notice a member has stopped coming when they cancel.

What we buildQR or card check-in that records each visit on the member in Lead10, so members who stop coming fall into a win-back campaign automatically.

Check-inLast visitLead10 campaign

Your own members app

The needMembers juggle a booking app, WhatsApp and a payment link.

What we buildA branded app with the timetable, bookings, PT sessions, membership and invoices, linked to the member's Lead10 record.

Members appLead10

Also built for studiosBody composition resultsPT session trackingCorporate wellness portalBring-a-friend rewards

Every business works differently. Tell us how yours runs; every project is scoped and priced after a discovery call.

Discuss your requirements

Also in Lead10

Everything else the studio runs on

Welcome and return messages

An automatic welcome on the first message, and a different one when a former member comes back.

AI replies at night

Switch on AI auto-reply for a chat so late-night questions about classes get an answer. Available on plans with AI.

Influencer and referral codes

Coupon codes for creators and members; customers who send a code on WhatsApp get an automatic reply.

Several locations

Run more than one studio on plans that include them, each with its own team and members.

Arabic, right to left

The web app in Arabic with a right-to-left layout.

Coaches on the floor

The free Android app: the inbox, enquiries, today's trials and tasks, with push notifications. Mobile app

In short

What is Lead10 for gyms and studios?

Lead10 is a CRM for gyms, boutique fitness studios, yoga and Pilates studios and martial arts schools in the UAE. It collects enquiries from WhatsApp, Instagram, Messenger, Facebook Lead Ads, website forms and email into one inbox, sends ad enquiries your timetable instantly, and assigns each enquiry to a coach automatically.

Coaches book trials on a shared calendar and follow up after each class. Members buy class packs in the portal and pay monthly memberships automatically by card, lapsed members are brought back with recurring WhatsApp campaigns, and trials and new members are reported to Meta and Google Ads as conversions.

FAQ

Gym CRM: common questions

What does a CRM do for a gym?

It turns enquiries into trials and trials into members, collects membership payments and brings back members who stop coming. Lead10 does this around Instagram and WhatsApp, where most UAE gym enquiries start.

Can members book classes in Lead10?

Not out of the box: Lead10 books trials and appointments on your team calendar. Our development team can build class booking with waitlists and connect it to Lead10.

Can memberships be charged automatically?

Yes. Monthly memberships run as subscriptions charged to the member's card; a membership pauses when a payment fails, and members can be paused, resumed or cancelled.

How do we know which ads bring members?

Map your stages, such as Trial booked, Trial attended and Member, and Lead10 reports each one to Meta and Google Ads as a conversion when a coach changes the stage.

Can we run referral and influencer codes?

Yes. Give each creator or member a coupon code; anyone who sends it on WhatsApp, Instagram or Messenger gets an automatic reply with the offer.

How much does Lead10 cost for a gym or studio?

Plans are priced in AED per month or year, and you can start with a free trial. The pricing page shows what each plan includes.

Every trial enquiry is a member you could lose to the gym next door.

Reply tonight, book the trial tomorrow, and charge the membership every month after.