Lead10 for interior design and fit-out · UAE

CRM for interior designers and fit-out firms, from site visit to signed project.

A villa renovation or office fit-out takes weeks of conversations before anyone signs. Lead10 answers ad enquiries at once with your portfolio, hands each project to a designer, books the site visit, and sends the proposal the client signs online. Every payment stage is invoiced with a card link, and Meta and Google learn which ads bring signed projects, not just enquiries.

Built for Residential interiors Office fit-out Restaurant and retail fit-out Kitchens and joinery
ChatAtelier Nine Interiors
Chat 4
AllWhatsAppInstagram
R
Rachel & Tom HughesNew villa, Arabian Ranches 3
K
Kestrel CapitalWebsite form · 600 m² office
Z
Zara Al FalasiLove the majlis you posted
A
Ali HamdanApproved the kitchen layout
D
Dina SaabLead form · Apartment refresh
G
Grillhouse GroupRe: second branch fit-out
RRachel Hughes From ad: CTWA · Villa renovation97150xxxx26New
Today
Hi, we just got the keys to a villa in Arabian Ranches 3 and need full interior design and fit-out. How do you charge?
Auto-reply · this ad's sequence
Congratulations on the new home! Here is our portfolio and how our design and fit-out packages work.
Atelier-Nine-Portfolio-2026.pdfPDF · 6.8 MB
Villa walkthrough · Al BarariVideo · 1:05
Lara, one of our senior designers, will message you to book a site visit.
Type a message, or / for quick replies
Source savedMeta ad · Villa renovation
New enquiry assigned to Lara HaddadRound-robin · WhatsApp · Design team

How it works

From "how do you charge?" to a signed project

  1. A homeowner taps your ad

    Each click-to-WhatsApp or click-to-Messenger ad can send its own instant reply: your portfolio, a project video and how your packages work, up to 10 messages.

    PortfolioWalkthrough
  2. A designer takes the project

    Lead10 assigns the enquiry by round-robin between your designers, to one person or to a shared queue, with the source ad and every message on the record.

    Round-robin → LaraSource saved
  3. Site visit and proposal

    The site visit goes on the calendar, measurements and photos go on the timeline, and the proposal goes out as a PDF the client signs online.

    Site visit · SatSigned
  4. Stage invoices, real conversions

    Invoice each payment stage with a card link. The signed project and its value are reported to Meta and Google Ads, so they find more clients like it.

    Stage 1 paidAED 385K

Proposals

Design proposals clients sign on their phone

Send a clear proposal with the design fee and every fit-out stage. The client signs it on screen, and you convert it into the first stage invoice in one step.

  • PDF proposals with design, fit-out and joinery as separate lines, in your own layout.
  • Signed or declined online, with the drawn signature kept on the proposal.
  • Invoices per payment stage, in a UAE VAT (FTA) layout, with card payment links and receipts.
  • Proposal expiry dates on the calendar, so designers follow up before the client cools off.
Billing · ProposalAtelier Nine Interiors
PROPOSALP-2026-0219 · valid until 7 Nov
Prepared for
Rachel and Tom Hughes
Project
Villa 41, Arabian Ranches 3 · 4 bed
ItemQtyAmount
Concept design and 3D visualsGround and first floor1AED 38,000.00
Fit-out worksFlooring, ceilings, lighting, paint1AED 224,000.00
JoineryKitchen, wardrobes, majlis wall1AED 104,500.00
Subtotal
AED 366,500.00
VAT 5%
AED 18,325.00
Total
AED 384,825.00
Signed
Rachel HughesSigned online · 17 Oct, 21:40Invoice stage 1 (30%)

Site visits and deadlines

Site visits, selections and follow-ups on one calendar

Interior projects run on appointments: site visits, material selections, client presentations. Lead10 keeps them next to the follow-ups and payment dates.

  • Site visits and presentations as calendar events, with a reminder by email and in the app.
  • Tasks with checklists for measurements, samples and supplier quotes.
  • Proposal expiries and invoices due appear on the calendar automatically.
  • A next follow-up date on every enquiry; missed ones are flagged in red.
CalendarAtelier Nine Interiors

Saturday, 18 October

EventsTasksFollow-upsQuote expiry
Site visit · Rachel and Tom HughesVilla 41, Arabian Ranches 3 · measure and photosLara
Material selection · Ali HamdanShowroom · kitchen worktops and handlesGrace
Follow-up · Kestrel CapitalOffice fit-out · revised layout sentOverdue since 15 Oct
Task · Supplier quotes for Zara Al FalasiMajlis · lighting and fabric · checklist 2 of 5Omar

Reminder sent to Lara by email and in the app

Friday, 24 October

Proposal expires · Grillhouse GroupSecond branch fit-out · AED 610,000Omar

Ads that find projects

Show Meta and Google which enquiries became projects

One signed villa is worth a hundred "just looking" messages. Lead10 reports what happened after the enquiry, with the project value, so the ad platforms look for more of the right clients.

  • Three stages, your statuses: map qualified, converted and won to Site visit, Proposal sent and Signed.
  • Sent automatically to Meta (Conversions API) and Google Ads when a designer changes the stage.
  • The project value as the conversion value, so the platforms see what each client is worth.
  • Ads Manager shows your Google and Meta results, and every enquiry shows the ad it came from.
Ad Campaigns · ConversionsAtelier Nine Interiors

Conversion stages

Reported when an enquiry reaches the stage
QualifiedAd platform stageSite visitFixed · AED 1,000
ConvertedAd platform stageProposal sentFixed · AED 5,000
WonAd platform stageSignedDeal value
Meta Conversions APIGoogle Ads
  • Rachel Hughes → Signed · AED 384,825Meta ✓ Google ✓
  • Kestrel Capital → Proposal sentMeta ✓ Google ✓
  • Dina Saab → Site visitMeta ✓

Custom solutions

Client portals, estimators and project tracking, made for design studios

Every studio has its own way of presenting designs, pricing work and running sites. We build the tools around your process and connect them to Lead10, so sales and delivery share one client record.

A client project portal

The needDesigns, revisions and approvals are scattered across email, WhatsApp and PDFs.

What we buildA portal where clients see mood boards and drawings, approve or comment on each one, and see their payment stages; approvals are posted to the client in Lead10.

Client portalApprovalLead10

A room-by-room estimator

The needEstimates take days because every quantity is priced by hand.

What we buildAn estimating tool for your team that prices rooms and finishes from your rate lists and sends the total straight into a Lead10 proposal.

EstimatorProposalLead10

Site progress and snag lists

The needClients ask for site updates, and snags are tracked on paper.

What we buildA site app with progress photos, snag lists and handover checklists, shared with the client and logged on their Lead10 record.

Site appClient updatesLead10

Also built for design studiosSupplier order tracking3D viewer linksArchitect referral portalHandover documents vault

Connect it yourself

Lead10's REST API and signed webhooks, with developer documentation, on plans with API access. Your developer sends records in and gets an event the moment something changes.

  • REST API
  • Signed webhooks
  • Developer docs

Or let our developers build it

The team that builds Lead10 also builds custom software: connections to the systems you already use, customer portals, mobile apps and complete systems built from scratch around your process.

  • Integrations
  • Portals
  • Mobile apps
  • Built from scratch

Every business works differently. Tell us how yours runs; every project is scoped and priced after a discovery call.

Discuss your requirements

Also in Lead10

Everything else the studio runs on

Clients stay with the studio

Designers see the chats assigned to them, numbers and emails can be masked by role, and export can be switched off.

Welcome and return messages

An automatic welcome on the first message, and a different one when a past client comes back for another room.

Campaigns to past clients

WhatsApp and email campaigns to saved filters, such as clients whose project finished two years ago.

Expenses and profit

Record expenses with receipts and see profit and loss, payments collected and money owed.

Arabic, right to left

The web app in Arabic with a right-to-left layout.

Designers on site

The free Android app: the inbox with photos and voice notes, enquiries, and today's visits and tasks. Mobile app

In short

What is Lead10 for interior design and fit-out?

Lead10 is a CRM for interior design, fit-out and joinery companies in the UAE. It collects enquiries from WhatsApp, Instagram, Messenger, Facebook Lead Ads, website forms and email into one inbox, sends ad enquiries your portfolio instantly, and assigns each enquiry to a designer automatically.

Designers book site visits on a shared calendar, send proposals clients sign online, and invoice every payment stage with a card link. Signed projects are reported to Meta and Google Ads with their value as conversions.

FAQ

Interior design CRM: common questions

What does a CRM do for an interior design company?

It keeps every project enquiry, site visit, proposal and payment stage in one place, with the designer handling it. Lead10 does this around WhatsApp, where most UAE homeowners make the first contact.

Can clients approve designs online?

Clients sign or decline proposals online. For approving individual drawings and revisions, our development team can build a client portal connected to Lead10.

Can we invoice in stages?

Yes. Create an invoice for each payment stage of the signed proposal, in a UAE VAT layout with a card payment link.

Is Lead10 a project management tool?

Lead10 has tasks with checklists, calendars and notes for each client. For full site and project tracking, our team can build it and connect it to Lead10.

Do designers see each other's clients?

Only if you allow it. By default they see the conversations assigned to them, and roles decide whose records each person can see.

How much does Lead10 cost for an interior design firm?

Plans are priced in AED per month or year, and you can start with a free trial. The pricing page shows what each plan includes.

Big projects start with one quick, confident reply.

Send the portfolio in seconds and have the site visit booked this week.