On Meta's official WhatsApp Cloud API, connected directly. Parents and students write here first.
Lead10 for education · UAE
Education CRM for institutes and consultants, from first message to enrolment.
Students and parents ask about courses on WhatsApp, Instagram and your ads, often late in the evening. Lead10 answers ad enquiries at once with the course guide and fees, hands each applicant to a counsellor, books the counselling session, and collects the fee by card when they enrol. Meta and Google learn which enquiries became students, so your next intake costs less to fill.
Built for
Training institutes
Language centres
Study-abroad consultants
Tutoring
Chat 5
AllWhatsAppInstagram
V
Vikram NairWhen does the next IELTS…
L
Layla HassanMaths tutor for my son, grade 10
A
Aisha KarimLead form · Python evening
M
Mariam SaeedUK master's for Sept 2027?
O
Omar FaroukSent my transcripts
S
Sofia RomeroRe: Arabic level 1 timetable
V
Vikram Nair From ad: CTWA · IELTS Nov batch97152xxxx07
New
Today
Hi, when does the next IELTS Academic batch start? And what are the fees? I need band 7 by January.
Auto-reply · this ad's sequence
Thanks for asking about IELTS Academic at Brightpath. The next weekend batch starts on 8 November. Here is the course guide with fees and timings.
IELTS-Academic-Nov-batch.pdfPDF · 1.1 MB
Brightpath campus · Al Barsha 1
Sara, our course counsellor, will reply here in the morning to book your free level test.
Type a message, or / for quick replies
Source savedMeta ad · IELTS Nov batch
New applicant assigned to Sara IbrahimRound-robin · WhatsApp · Admissions
Where course enquiries come from
Every enquiry in one admissions inbox, with the ad that brought it
No more enquiries lost in a counsellor's personal WhatsApp or a shared Instagram login. Each new conversation becomes an applicant automatically, and Lead10 records where it came from: the click-to-WhatsApp ad, the Instagram or Messenger ad, the Lead Ads form, or the UTM tags on your website form.
Instagram DMs
Questions about your reels and course posts, answered from the same inbox.
Messenger
Facebook page messages and click-to-Messenger ads, with the ad recorded on the applicant.
Facebook Lead Ads
Instant-form answers such as course, level and preferred batch, pulled in as soon as the form is sent.
Website forms
An embeddable enquiry form with an optional WhatsApp or email code check, so the number is real.
Your admissions and personal mailboxes, in the same inbox and assigned the same way.
How it works
From a 10pm enquiry to an enrolled student
-
A student taps your ad
Each click-to-WhatsApp or click-to-Messenger ad can have its own instant reply: up to 10 messages, such as the course guide PDF, the timetable image, a short video from the classroom and the campus location.
Course guideTimetableCampus -
A counsellor picks it up
Lead10 creates the applicant and assigns it by round-robin between your counsellors, to one person, or to a shared admissions queue. A parent who writes again joins the same record.
Round-robin → SaraSame record -
Counselling, documents, follow-up
The level test or counselling session goes on the calendar. Missing documents go on the task list, and a next follow-up date keeps the applicant from going quiet.
Level test · SatPassport copy -
Enrolled, invoiced, counted
Send the fee invoice with a card payment link. When the applicant reaches Enrolled, Lead10 reports it to Meta and Google Ads, so your ads look for more people who actually join.
Paid by cardSentSent
Admissions pipeline
An admissions board your counsellors will actually use
Switch Lead10 to the education vocabulary and your team sees Applicants and Students instead of Leads and Clients. Drag an applicant from one stage to the next, or work from the list.
- Your own stages: New, Counselling booked, Documents pending, Enrolled, or whatever your admissions process is.
- Your own fields for course, level, intake, preferred batch or destination country, on plans that include custom fields.
- Saved filters such as "IELTS applicants for the November batch, not yet enrolled", shared with the team.
- Bring your list of past enquiries from Excel or CSV.
New 14
Layla HassanGrade 10 maths · weekends
Aisha KarimPython for beginners · evening
Jonas WeberIELTS General · Feb
Counselling 6
Vikram NairIELTS Academic · Nov batch
Mariam SaeedUK master's · Sept 2027
Documents 4
Omar FaroukIELTS + Canada study permit
Chen WeiArabic level 2
Enrolled 9
Sofia RomeroArabic for expats · L1
Rohan GuptaIELTS Academic · Oct
Fees and payments
Collect course fees without chasing anyone
The invoice goes out from the same record the counsellor has been chatting on, with a link to pay by card. Monthly tuition bills itself.
- Invoices and receipts in a UAE VAT (FTA) layout, with your logo and a QR code.
- Card payment links sent in the chat or by email; the invoice is marked paid when the payment comes in.
- Monthly tuition as recurring invoices or subscriptions, with renewal reminders, and optional automatic card collection.
- A portal for students or parents, who sign in with an email code or a WhatsApp message to see and pay their invoices.
BEBrightpath EducationAl Barsha 1, Dubai · TRN 1000xxxxxxx0003
TAX INVOICEINV-2026-0318 · 18 Oct 2026
- Billed to
- Vikram Nair
- Course
- IELTS Academic · weekend batch from 8 Nov
ItemQtyAmount
IELTS Academic · 8 weeksSaturdays and Sundays, 10:00 to 13:001AED 2,400.00
Mock test pack4 full tests with marking1AED 300.00
- Subtotal
- AED 2,700.00
- VAT 5%
- AED 135.00
- Total
- AED 2,835.00
Paid by card · 18 Oct, 09:12 · receipt RC-0214 sentSend in chat
Intakes and reminders
Fill the next batch from people who already asked
Most enquiries don't enrol the first time. Pick them from a saved filter, choose an approved WhatsApp template, and Lead10 adds each person's name and course. Replies come back to the admissions inbox.
- New batch announcements to applicants who asked about that course and haven't enrolled yet.
- Fee reminders to every unpaid invoice, repeated weekly; the filter is re-read on every run, so paid invoices drop out.
- Anyone who replies STOP is opted out, and each person gets at most one marketing campaign every 3 days.
- Email too, through your own Brevo or Mailchimp account.
IELTS December batch Template approved
Audience · saved filter "IELTS, not enrolled"
CoursecontainsIELTS
ANDStageis notEnrolled
ANDCreatedin the last120 days
186applicants match
9 opted out · skipped
4 had a marketing message in the last 3 days · skipped
BBrightpath EducationBusiness account
Hi Jonas, our next IELTS General weekend batch starts on 6 December and 8 seats are left. Book a free level test and keep your early-bird price.
Book a level test
STOP
Thu 20 Nov · 18:00WhatsApp · AdmissionsSchedule
Ads that find students
Know which ads bring students, not just enquiries
A cheap lead that never enrols is the most expensive kind. Lead10 tells Meta and Google which enquiries went further, so the platforms optimise for students.
- Three stages, your statuses: map qualified, converted and won to Counselling booked, Documents pending and Enrolled.
- Sent automatically to Meta (Conversions API) and Google Ads when a counsellor changes the stage.
- The course fee as the value, so the ad platforms see what each enrolment is worth.
- Search terms that bring junk become negative keywords; the ones that bring students become exact-match keywords.
SpendAED 6,480+8%
Leads312+21%
Conversions41+35%
Cost / conv.AED 158−20%
CampaignLeadsConv.Cost / conv.
IELTS Nov batch · CTWA14821AED 152
ielts course dubai · Search6411AED 139
Python evening · Lead form716AED 233
Arabic for expats · PMax293AED 210
Custom solutions
Applications, timetables and results, built around your institute
Admissions at a language centre look nothing like admissions at a study-abroad consultancy. Use Lead10 as it is, or let us build the pieces your process needs and connect them to it.
Connect it yourself
Lead10's REST API and signed webhooks, with developer documentation, on plans with API access. Your developer sends records in and gets an event the moment something changes.
- REST API
- Signed webhooks
- Developer docs
Or let our developers build it
The team that builds Lead10 also builds custom software: connections to the systems you already use, customer portals, mobile apps and complete systems built from scratch around your process.
- Integrations
- Portals
- Mobile apps
- Built from scratch
Online applications with document upload
The needApplicants send passports and transcripts as WhatsApp photos, and counsellors chase the missing ones.
What we buildAn application form on your website with document upload and a checklist; each submission updates the applicant in Lead10 and moves the stage.
Website formDocumentsLead10Counsellor
A student and parent app
The needParents want timetables, attendance and fee status without calling the front desk.
What we buildA branded app with classes, attendance and invoices, linked to the same student record as Lead10.
Lead10Your appParents
Level tests that move the pipeline
The needLevel-test results live in a spreadsheet, apart from the applicant.
What we buildAn online level test that marks itself, saves the result on the applicant and suggests the right batch.
Online testResultLead10
Also built for institutesAttendance trackingSub-agent portalUniversity shortlist toolConnection to your learning platform
- 01DiscoverWe map how an enquiry becomes a student today.
- 02DesignWe agree what to build and what Lead10 already does.
- 03BuildWe build it, connect it to Lead10 and test it with your team.
- 04SupportWe keep it running and improve it as you grow.
Every business works differently. Tell us how yours runs; every project is scoped and priced after a discovery call.
Discuss your requirementsAlso in Lead10
Everything else admissions runs on
Counsellors see their own students
Counsellors see the chats assigned to them, phone numbers and emails can be masked by role, and export can be switched off.
AI replies after hours
Switch on AI auto-reply for a chat so late-night questions get an answer. Available on plans with AI.
Welcome and return messages
An automatic welcome on the first message, and a different one when a student comes back months later.
Arabic, right to left
The web app in Arabic with a right-to-left layout, and labels you can rename to your own words.
More than one campus
Run several branches on plans that include them, with each counsellor limited to their own campus.
Counsellors on the move
The free Android app: the admissions inbox, applicants, today's sessions and tasks, with push notifications. Mobile app
In short
What is Lead10 for education?
Lead10 is a CRM for training institutes, language centres, tutoring businesses and education consultants in the UAE. It collects course enquiries from WhatsApp, Instagram, Messenger, Facebook Lead Ads, website forms and email into one admissions inbox, turns each into an applicant, and assigns it to a counsellor automatically.
Counsellors move applicants through your own stages, book counselling sessions on a shared calendar and collect fees with invoices and card payment links. When an applicant enrols, Lead10 reports it to Meta and Google Ads as a conversion, so the next intake is cheaper to fill.
FAQ
Education CRM: common questions
What does an education CRM do?
It keeps every course enquiry in one place, with the counsellor handling it, the course and intake they want, and what happens next, up to enrolment and payment. Lead10 does this around WhatsApp, where most UAE students and parents get in touch.
Can Lead10 collect course fees?
Yes. Send invoices in a UAE VAT layout with a card payment link, record payments and send receipts. Monthly tuition can run as recurring invoices or subscriptions with renewal reminders, and students or parents can see and pay their invoices in a portal.
Can we send batch announcements and fee reminders on WhatsApp?
Yes, with WhatsApp templates approved by Meta. Choose a saved filter of applicants or unpaid invoices, then send now, schedule it or repeat it every week. Anyone who replies STOP is never messaged again.
Does it work for study-abroad and admissions consultants?
Yes. Set up stages such as Counselling, Documents pending, Offer received and Visa, and fields for destination, university and intake. Lead10 doesn't connect to university application portals out of the box; counsellors track each application in Lead10, and our development team can build an application tracker or student portal around your process.
Can counsellors see each other's applicants?
Only if you allow it. By default they see the conversations assigned to them, and roles decide whether someone sees their own records or everyone's, by campus if you have several.
How much does Lead10 cost for an institute or education consultancy?
Plans are priced in AED per month or year, and you can start with a free trial. The pricing page shows what each plan includes.
Your next intake is already asking on WhatsApp.
Answer them tonight, and have a counsellor on it by morning.